This February is frigid but the landscape of gray lines on white sheets is gorgeous.
I’ve been participating in a 2015 challenge to make one single earring per day. These earrings are not intended to be sold or worn as pairs. Our move to Northern Michigan has hampered my participation, so I’ve only completed about 14 earrings so far.
You can find the ones that I have finished, that are still available, in the Mix & Match section of my online shop. My job for the next few days is to catch up on the challenge! I think I’ll use the opportunity to practice some cold forging.
To see single earrings from other participants in the challenge, search EAD2015 or click https://www.etsy.com/search?q=EAD2015.
If you’re looking for complete pairs, here are a few that I’ve listed just today, available in the Earrings section of my shop.
K. Skiles Studio has moved to Northern Michigan. Family needs and a job have taken us up north, close to Traverse City, surrounded by pine trees and lots of snow. I’ve had some downtime during the move but am working quickly to get my studio back into shape. As long as I don’t have to forge in the snow, I’ll be happy.
In the meantime, let me show you what I got done in the last minute gift rush before Christmas.
I had a wonderful opportunity to forge my leaves in 18k gold.
I couldn’t resist making 2, so I still have the ring on the left available. It’s not listed in my online shop yet but feel free to contact me for pricing info.
Forged copper bracelets. I made the one with the garnet and peridot first. The client liked it so much that she ordered a simpler one for herself.
A gorgeous fantasy style ring in forged sterling silver with faceted natural rubies. Isn’t it wonderful?
Getting brooches and earrings ready for the Holiday Art Spree today…
One type of item will be on surprise sale. You’ll have to show up to find out!
As an artist selling my work online, I am constantly faced with finding the best way to reach potential customers and network with other likeminded artists.
- I have always found in-person word-of-mouth to be the best advertising; better than online social networking, better than online ads, and better than print ads.
- The second best method has been through teaching workshops, again one-on-one interaction. Online tool tips and tutorials or process photos often bring in a lot of interest as well.
- Third best, and toughest for me to keep up with, are the special interest groups in-person and online. They keep me around people with similar interests, good for the soul and for business.
Facebook business pages have been useful in the past but are becoming less and less relevant for small arts businesses as Facebook increasingly makes changes to make more money from business posts. See the most recent upcoming changes here.
Another aspect of self-promotion for myself has been visibility on Etsy, where I sell my work online. The site is overloaded with mass-produced and low quality goods, as well as legitimate high quality makers. It’s difficult to be found and people no longer trust the site as a source of high quality handmade goods. I believe customers will return to buying art/craft closer to home at regional markets and only purchase online from people they’ve already met in person, or a friend has met in person.
Keeping these factors in mind, I’m planning on some immediate changes to focus my promotional efforts.
- I’ve deleted some social networking platforms am focusing on the few that I really enjoy.
- I’m going to focus my various online activities toward education, sharing my metalsmithing expertise and my family craft activities.
- I’m going to focus on regional shows, workshops, and one or two regional special interest clubs to build up the real in-person social network. I have started an email newsletter to maintain connections with my show customers.
- I’m going to transition my ecommerce off Etsy, selling online with woocommerce here or Shopify. Both have their pros and cons.
If you are a creative person who markets your work online as well as offline, how are you adapting your strategies to our ever-changing technologies and attitudes?
You can read how some of my friends promote their work at the following blogs.
Speaking of self-promotion and regional sales, please come see me at the Handmade for the Holidays event at the Southern Illinois Art & Artisans Center this coming weekend!
18 karat gold is my favorite. It’s a buttery yellow, works beautifully and easily takes on the soft satiny hammer textured surfaces that I use most often.
I used some a few days ago to make wedding rings for my husband and I, about 6 months late.
My ring has a chased and repousséd heart attached to a hammered band. Eric’s ring is a simple yet rugged wide hammered band.
I made 3 more rings to put up for sale in my shop while I was at it.
Another chased and repousséd heart ring.
and a medium hammered 18k band.
My son participates in a school science club. They recently had to pick 2 projects to make for a regional competition. He chose to make a rubber band powered airplane and a catapult. For some reason, I thought he only had to choose 1 of the 2 and that he had chosen the airplane. I felt confident that he could manage that one on his own with some balsa wood, glue, and an X-acto blade. About 3 days before the project was due, he made me understand that he actually needed to make a catapult too! My husband was out of town so this left me with the responsibility of helping him make a version of the torsion catapult that he’d found online.
I’m a metalsmith, not a wood worker! I don’t like all of that sawdust. I don’t keep a pile of 2 x 4s on hand. Luckily, we had a stash of wood, nails and screws in the metal workshop. Because our supplies were smaller than those shown on the website, we scaled his catapult down (visually, not mathematically.) As you can see, after several evening work sessions, our catapult worked!
During the actual competition, the catapult had to shoot a ping pong ball 10 times in 2 minutes. We used nails more than screws, so my son reported that the tin basket flew off with the ping pong ball on the 5th shot. He also said that the stop bar was starting to pull off from the stress of the swing arm whacking against it.
The whole time that we were working on the project, I felt like a teenager again, working on a last minute project. I’m actually excited about these mechanical projects now and looking forward to next year’s competition, though next year, we will start much earlier.
By the way, the airplane was a fail, but we have better plans for that next time.
November’s Blog-o-sphere Think Tank topic: “What would you do if money wasn’t a factor?”
If I had enough money to do everything I wanted to do I would:
- Take my family and travel around the world, nice leisurely educational travels. I’d love to re-visit Europe and Japan. I’ve never been to China, Australia, New Zealand, Africa or South America. I could spend years exploring the best parts of the world.
- Take lots of classes and workshops. Learn to do new things.
- Set up scholarships so that more rural kids could get a 4 year college education without the burden of heavy student loans. It seems to me that the biggest barrier to technological and social progress is a lack of education. The more we can do to break that barrier, the more the world will benefit in the short and long terms.
What would you do?
Read what others would do by following the links to the blogs listed below.
Pallavi Gandhi: http://
Catherine Witherell: http://happydayart.typepad.com
Beth Cyr – http://BethCyr.com/blog
Shelagh Blatz www.designsbyshelagh.com/blog